Impactful Content at Scale
AI is reshaping digital marketing. Don’t just keep up—stay ahead of the transformation.
OUR MISSION
At Orcaru, we seamlessly blend cutting-edge AI with editorial insight. Our mission is to empower businesses with tailored, high-quality content that drives visibility, builds authority, and delivers results—so your business can grow faster and smarter in today’s dynamic digital landscape.
LEADERSHIP
Our team doesn't just advise on growth – we've engineered it firsthand. Our dynamic team of entrepreneurs, operators, technologists, and investors has spearheaded ventures to achieve 10x growth, significant increases in traffic, and measurable surges in leads—all while maintaining a strong focus on sustained ROI.
Management Team
Tyler Koblasa —
Cofounder & CEO
While CEO at CloudApp, Tyler led the company through multiple acquisitions, over 10x ARR growth and $10M in venture financing. Previously at Xenon Ventures and founder of Mingly, named a top 100 company by Entrepreneur Magazine.
Expertise: Operations, Scaling Sales & Product teams, M&A, Private Equity, Fundraising.
History: Serial entrepreneur, 20+ years, CloudApp (CEO), Xenon Ventures, Mingly (backed by Bill Gross/Idealab), StoreAndServe (Alexa Top 1000), Senior Engineer at Advertising.com/AOL.
Jason Toy —
Cofounder & CxO
Jason is a versatile startup expert with a focus on growth, technology, marketing, ops, and ML. He's an angel investor & advisor, specializing generative Artificial Intelligence, ML/AI and embodied cognition research, specifically sensorimotor representation in the brain.
Expertise: Operations, technology, marketing, generative AI, SEO, machine learning.
History: Serial entrepreneur, 20+ years, CloudApp (CTO/Chief Product Officer), Xenon Ventures, Scaleworks, Somatic Labs (CTO), FileStack (CEO), SocMetrics (Founder, Google Ventures).
Corey Severns —
Head of Operations
With a knack for problem-solving, Corey plays an instrumental role in business and product development. He's an operations guru with expertise in Lean UX and customer development.
Expertise: Operations, Lean UX, Customer Experience Optimization.
History: Operations head with experience in startups and tech; previously at Protecht, XAQ10, and Square.
Advisors
Luis Robles —
Advisor
Expertise: Enterprise Software, Cloud Computing, B2B VC, GTM Strategy.
History: Active investor; 20+ years experience. Previously at Sequoia Capital, Diamanti, VMware. Stanford CS Grad + Harvard MBA.
Maciek Pietrzyk —
Advisor
Expertise: Demand-gen, Growth, Analytics, SEO, Content Strategy.
History: SEO Lead at Toptal, Growth marketing leader; 15+ years experience. Formerly Dacast, CloudApp, Kixeye and Valore (acquired).
Joshua Macadam —
Advisor
Expertise: Technology leadership, human-centered design, startups.
History: Obvi, Founder, IDEO, Director of Digital, Auction Wagon (acquired), Founder.
Trend of AI in Marketing and Advertising
44% of copywriting in marketing and advertising has shifted to AI.
61% of those in Marketing Operations have used AI.
Source: Influencer Marketing Hub
Tides are changing rapidly.
Digital Transformation
Companies are adopting AI workflows.
Businesses must leverage the latest AI technology and platforms to remain competitive.
AI Tools & Platforms
Organizations are overwhelmed by the proliferation of AI tools and platforms.
Businesses struggle to use LLMs to generate high-quality content that avoids issues such as plagiarism or poor SEO performance.
AI Content Strategy
As algorithms battle for human attention, original thinkers cut through the noise.
Authoritative authors and sources earn credibility, trust, and higher search engine rankings.
Search algorithms prioritize authoritative, trustworthy content that provides value to users.
At Orcaru, our bespoke content strategies embrace the core principles of Google E-E-A-T.